"If you're like, able to theme it in properly, you can make it some pretty cool stuff by yourself, not really having to put in a whole lot of work." "It's so easy to mod and add stuff that you think might be interesting," he says. Hicks had run a modded Team Fortress 2 server for years, and wanted to help this community grow in the same way, working to preserve mods and encourage their creators. Through the 2014 remake The Binding of Isaac: Rebirth and beyond, modding it has become easier and easier, drawing in more creators. The Modding of Isaac is a community forum for fanmade Isaac creations.
"And I was like 'all right I gotta try this' and it was amazing."
"I had some friends on Steam that were playing it and I was like 'What is this?' and I watched the trailer and it was very bizarre," he says. Ryder Hicks, owner of The Modding of Isaac, was one of them. Little did he know that a steadfast community was forming, and that it would prove integral to Isaac's longevity. "100-200 copies, 1,000 copies a day-that summer, the first summer after release, which was probably nine months after release, is when it just exploded, and it just kept climbing higher and higher and higher." McMillen remains at a loss as to why people enjoy watching it, but the benefits were quick and significant. Hours of videos demonstrating the ever-changing longplay aspect of Isaac on YouTube generated a sudden spike in interest. It wasn't until Let's Plays latched onto the game that things started to snowball.
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